Explainer of the Day: JESS3 uses puppets to help ESPN explain how the TV ratings system works. 

With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

[jess3 / twbe.]

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    and noww you know!
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