Media Sh*tstorm of the Day: This is the story of Moran Cerf, a neuroscientist who did a study on brain signals for projected images. When the study was published, he made a video, at one point suggesting the applications in the future, like dream recording.

And suddenly, the media went nuts. “Dream Recording” was the number one headline, and Cerf was powerless to stop it — even getting calls from Apple and Christopher Nolan.

The entire story is fascinating, but you can jump to around 3:50 to go right into the madness.

[death + taxes]