PR FAIL of the Day: Former HMV Employee Tweets Firings in Real Time

When the British entertainment company HMVannounced 190 layoffs in their netwrok yesterdat morning, the executives didn’t think it would be accompanied a real time status update on Twitter. Upon receiving the bad news, the now former community manager Poppy Rose apparently took her frustration to HMV’s official Twitter account and shared the news by using the hashtag #hmvXFactorFiring, which was shared with more than 61,000 followers and stayed online for at least 20 minutes before the tweets were taken down. Rose later explained the motivation behind the tweets via her personal Twitter account, saying that it stemmed from her frustration at being given sole responsibility of the company’s Facebook and Twitter accounts as an unpaid intern.
PR FAIL of the Day: Former HMV Employee Tweets Firings in Real Time

When the British entertainment company HMVannounced 190 layoffs in their netwrok yesterdat morning, the executives didn’t think it would be accompanied a real time status update on Twitter. Upon receiving the bad news, the now former community manager Poppy Rose apparently took her frustration to HMV’s official Twitter account and shared the news by using the hashtag #hmvXFactorFiring, which was shared with more than 61,000 followers and stayed online for at least 20 minutes before the tweets were taken down. Rose later explained the motivation behind the tweets via her personal Twitter account, saying that it stemmed from her frustration at being given sole responsibility of the company’s Facebook and Twitter accounts as an unpaid intern.

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  9. zan77 reblogged this from thedailywhat and added:
    Good on you girl. Having been through administration with my former firm, the way employees are treated is shocking.
  10. miaowmiaowmiaowmiaowmiaow reblogged this from thedailywhat and added:
    Well that’s certainly one way to get back at people, haha :P
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